July 7, 2021
Mall of the Emirates & Mirdif City Centre
To bring electric vehicles closer to the community and encourage them to embrace the clean transport movement, EV Lab, a first-of-its-kind omnichannel, multi-brand electric vehicle platform, will launch special EV pop-up stores during Dubai Summer Surprises (DSS) 2021 in partnership with Majid Al Futtaim.
Dubai Summer Surprises will serve as another strong platform for EV Lab to highlight the value that electric vehicles bring to users and the community, in addition to providing a detailed view of the new EVs available to help drive awareness.
The first EV Lab pop-up store as part of DSS 2021 will be held at the Mall of the Emirates from July 7 to 17 followed by a second showcase at Mirdif City Centre from August 15 to 24. The dedicated pop-up stores will feature models of EV cars including the Tesla Model 3, Mercedes EQC, MG ZS EV, among others which the community will be able to test drive. EV Lab experts will take visitors through the features and value-additions offered by each of the models.
The pop-up stores by EV Lab will complement the ongoing initiatives by the UAE government to promote clean transport. In addition to cutting emissions by a quarter by 2030 and promote energy sector diversification in line with the UAE Clean Energy Agenda 2050, several new initiatives have been introduced to encourage the use of EVs.
For example, the Roads and Transport Authority has announced that EVs in Dubai will get access to free parking in designated slots and a free Salik tag in addition to the EV Green Charger initiative recently announced by the Dubai Electricity & Water Authority (DEWA), which has installed around 300 charging stations across the Emirate.
Kevin Chalhoub, Founder & CEO at EV Lab, said: “Through our participation at Dubai Summer Surprises, we are highlighting the long-term value of switching to electric vehicles for the community to learn more about all the benefits of EVs and experience how exciting they are. This will also serve to create awareness around our concept ahead of Expo 2020 as the UAE focuses on working towards net zero carbon emissions. The pop-up stores will serve as a destination for visitors to the malls, where they can learn all about EVs and the new models available. For EV manufacturers and dealers, this is a great opportunity to engage with potential customers as well as to strengthen their brand visibility. With its strong portfolio of malls in the country, Majid Al Futtaim provides us the platform to promote the clean transport mode to the largest possible section of the community through our pop-stores located in key malls in the city.”
With its slogan ‘Feel Electric,’ EV Lab is focused on driving the transition to sustainable mobility through leveraging the benefits that electric vehicles provide to air quality, the overall environment, as well as towards diversified economic growth. EV Lab partners with key automotive players to offer a selection of the best EV products available in the market.
From July 7 to July 17, 2021
From August 15 to August 24, 2021