ZETA for pushing EVs

by Riccardo Pelliteri 2 minute read

Recently, twenty-eight companies in the electric vehicle industry, have joined forces and founded a new organization called Zero Emission Transportation Association (ZETA), to push the effort at a national level in the USA for 100% electric vehicle sales by 2030. Big names such as Tesla, Uber, Lucid, and Rivian have decided to take part in the creation of this new organization.

Over the last years several countries have announced plans to shift new car sales to electric vehicles only, stating that gasoline-powered vehicles will be banned in the next future. For instance, California Governor, Gavin Newsom, recently announced plans to ban new gasoline-powered vehicle sales by 2035.

Now, the companies that formed ZETA are asking for an even more ambitious goal: 100% electric vehicle sales throughout the light, medium, and heavy-duty sectors by 2030.

ZETA nominated Joe Britton, who spent 15 years working in the US Senate, as Executive Director. He said:
“For the first time in a generation, transportation is the leading emitter of U.S. carbon emissions. By embracing EVs, federal policymakers can help drive innovation, create hundreds of thousands of new jobs and improve air quality and public health. ZETA’s formation recognizes a pivotal moment for national leadership and reflects the will of the growing clean transportation sector.”

Some of ZETA’s plans are:
Outcome-driven consumer EV incentives. Consumer incentives drive adoption and provide cost reductions. Furthermore, incentivizing early retirements of gasoline-powered vehicles, while pushing for EV adoption will speed the transition.
Emissions/performance standards enabling full electrification by 2030. The emission reduction targets are important to protect public health and accelerate the transition to zero-emission transportation.
Infrastructure investments. Federal investments in the charging infrastructure will drive the electric transportation transition.
Domestic manufacturing. Zeta aims to ensure the US domestic economic growth and leadership in EV manufacturing. Federal policies must aim to encourage job creation and economic activity across the entire EV supply chain and lifecycle.
Federal leadership and cooperation with sub-national entities. The Federal Government should invest in research and development, empowering local leaders with the expertise and resources.

Here is the list of the 28 founding members of ZETA:
·Albemarle Corporation
·Copper Development Association, Inc.
·Duke Energy
·Edison International
·Enel X
·Lordstown Motors
·Lucid Motors
·Piedmont Lithium
·PG&E Corporation
·Redwood Materials
·Southern Company